Small internet business owners are discovering that writing and distributing quality articles is really helping out their website. It is one of the most popular methods of online advertising right now. Quality is very
important: you must get enough keyword for your article to be searchable, and you must use good grammar, spelling, and punctuation. Quantity is also important. The more articles you submit, the more effective it will be for marketing purposes.
You can submit the same article to multiple article directories, or you can submit each article to just one directory. The first can be detrimental to your search engine rankings. The second can take forever!
Why Write and Submit Articles?
Internet marketers write and distribute articles because they are allowed to put an "Author's Biography" on the bottom of each one. This author's bio will include some information about them, their website, or the product they wish to promote. It can include clickable links as well.
Once articles are submitted, other webmasters, bloggers, or newsletter publishers can copy your article and author's bio for use on their own site. Your link and information is spread across the web.
Why Unique Content?
Most large search engines such as Google actually penalize your site for having the same content as many other sites on the web. In general, there is no harm in having your article copied by other webmasters. There is harm, however, in submitting the same article to dozens of different article directories.
Unique content also satisfies webmasters who want to use your article on their site. They don't want to use content that is already used by many others.
Writing unique content articles is helpful to your marketing practices. Re-writing your existing articles for unique content makes it easy.
Maintain Your Keyword Density
The first thing to consider when re-writing an article for unique content is to identify and maintain your keyword density. Your keyword phrase will still have to be included in the new article.
